To Syndicate or To Not Syndicate

A local San Diego brokerage, ARG has announced they are the first broker in San Diego to pull out of listing syndication.

I am not going to go into great detail on this site which is consumer orientated.  If you want to know more please visit an excellent article by Lily Leung with the San Diego Union Tribune.  She has also posted some consumer reaction to the announcement here.

Fred Glick makes several important points in the video below about ARG’s announcement which focus on Zillow, Trulia, and Realtor.com.

First, that the underlying message is to call the listing agent, no one else will know more about the property or represent you better.  Sounds like dual agency to me.

Second, that the seller should be concerned and not allow his or her listing to be syndicated on Zillow Trulia, or Realtor.com, the three largest consumer real estate sites on the Internet.

What are your thoughts?

One thought on “To Syndicate or To Not Syndicate

  1. Eric Estate

    I’m pretty new to the Real Estate profession, but I don’t know why more agents don’t spend a little time and create a fantastic local blog promoting their local expertise. If this was done successfully, once could just post their listings on their own site, and still get great results.

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